Learn how industry is using your brain against you and how to fight back.
Believe it or not, almost all the foods you buy that are in a box or a bottle are loaded with sugar or with high fructose corn syrup. These ingredients keep us addicted to sugar, and keep us eating and buying more than we should.
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Food manufacturers know EXACTLY what they are doing. They make their products as sweet as possible without tipping over into being unpleasantly sweet. They call this the “bliss point”, and it’s when food has the maximum ability to hijack your brain chemicals, including dopamine, to cause you to buy and eat more of this food again. Because most of us don’t understand how damaging and how addictive these ingredients are or how ubiquitous they are (there’s even sugar in ketchup), food manufacturers have us in the same position cigarette manufacturers used to have their customers. As a nation, we are completely blind to the connection between this sweetness addiction and the obesity crisis. Breaking the sugar addiction is the most powerful thing you can do to lose weight. As a coach, I can help you through it. |
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